In this episode I catch up with the captain of the Australian World Butchery team, 'The Australian Steelers', Adam Stratton.
Adam is an innovative and well known butcher who is going to share a few of his secrets about his business and how he keeps coming up with new and exciting value-added products that keep his customers coming back.
Adam also has partnerships in other shops located around Sydney and will talk about how he deals with some of those difficult business decisions when it comes to landlords and leases.
Adam`s shop is on a one-way street with No parking and located about 100 meters away from the outside of a Westfield shopping complex. Most people would think twice before going into a shop outside a major shopping centre, but Adam had a vision and a plan and has continued to grow his business year on year, smart marketing and never saying no is a part of his business success.